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דער עיקר מען זאל זיין בשמחה און

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Read first then view the commercial





Fantastic commercial

Honda commercial in the UK. Very important that you understand: There are no computer graphics or digital tricks in the film.


Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete including a full engineering of the sequence.

In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. Honda executives figure the ad will soon pay for itself simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six and only six hand-made Accords in the world.


To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. When the ad was show to Honda Executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Here's the commercial (with sound): [ Select the link and paste it into your browser if necessary ]